Since 1920
 Industry: Sports Leagues

21 NFL Super Bowl Ads

Displaying 21 Ads
National Football League commissioner Roger Goodell at the podium at the 2009 NFL Draft.National Football League commissioner Roger Goodell at the podium at the 2009 NFL Draft.By: Marianne O'Leary
The late great coach, Vince Lombardi walks onto a football field and tells us that the road has been rough, the load heavy. While giving the speech we see nurses, delivery people, families all helping each other through tough times. Lombardi reminds us that we did not get here alone, we arrived as one. It's not whether we got knocked down, it's that we get back up.

NFL Super Bowl Ad Stats

Twenty-one NFL Super Bowl commercials aired from 2021 to 1999 featuring 29 celebrities -- most recently Vince Lombardi in 2021 when he was 107 years old. 48% of their Super Bowl ads feature at least one celebrity with a paltry 3% of the celebrities female (1) compared to 97% male (28). Of their commercials, 24% are considered funny and 24% exciting.
Popular Moods: Funny (24%) Exciting (24%) Inspirational (24%) Cute\Adorable (14%)
Celebrities: 29 Appearances in 10 of 21 Ads (48%) - 25 Athletes, 1 Musician, 1 Comedian
Most Recent Celeb: Vince Lombardi (Age 107 in 2021) Youngest Celeb: Christian McCaffrey (Age 23 in 2020) Oldest: Jim Brown (Age 83 in 2020)

NFL Super Bowl Ad List

21 Commercial Database Archive
Who better to air an ad during the Super Bowl than the NFL themselves? Well you could say Budweiser, GoDaddy, Doritos, E*Trade, Coke, and maybe a zillion other brands first. But hey, they do OK. And sometimes their Super Bowl ads are even actually pretty good or even dare we say great. 2019's 'The 100-Year Game' was clever and entertaining. So was 2018's one where Odell and Eli danced to Dirty Dancing, if you are into that sorta comedy. The NFL typically airs throwaway ads that aren't worth remembering the next day after the big game but every once in a while they stick. Look for NFL stars featured heavily or ads about how prestigious and exciting the league is, or ads featuring babies or TV icons. They don't often hit like the other big brands but we think their best is from 2016 onward.
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