Twelve Michelob Ultra Super Bowl commercials aired from 2020 to 1982 featuring 12 celebrities -- most recently Jimmy Fallon in 2020 when he was 45 years old. 50% of their Super Bowl ads feature at least one celebrity with only 27% of the celebrities female (3) compared to 73% male (8). Of their commercials, 33% are considered funny and 17% light hearted.
Since 2002, Michelob Ultra has brought beer drinkers less caloric guilt, and let's not forget to mention low carbs as well. Their Super Bowl commercials have been star studded and creative. Chris Pratt comedically took on the role as spokesman for the beer during the Super Bowl of 2018, and Zoe Kravitz did a soon to be iconic ASMR-style ad during the Super Bowl of 2019, which had never been done before.