Thirteen Kia Motors Super Bowl commercials aired from 2020 to 2000 featuring 6 celebrities -- most recently Josh Jacobs in 2020 when he was 21 years old. 46% of their Super Bowl ads feature at least one celebrity with only 17% of the celebrities female (1) compared to 83% male (5). Of their commercials, 31% are considered funny and 31% adventurous.
Since 2000, Kia has been a part of the famous Super Bowl ad space. Over ten Kia Super Bowl ads have aired since. The company has shown its creative versatility by using celebrities in ads that were all about laughs, or skipping the humor altogether to bring us heart warming stories of small towns and kids with heart.