This Super Bowl ad by Heinz from 2020 only rated 3 1/2 stars played during the 3rd quarter at 8:35PM EST and was mysterious:
Four scenarios play out at the same time as a family of three, a couple, a family moving and a family of four each encounter a mysterious diner, sky home, haunted house and space tunnel gathering respectively. Each party approaches their fate, a one-eyed cook, an evil lair, a ghost at a prepared table and an alien making noodles. What do they have in common? Heinz.