Doritos aired 39 Super Bowl commercials from 2020 to 1989 featuring 19 celebrities -- most recently Sam Elliott in 2020 when he was 75 years old. 33% of their Super Bowl ads feature at least one celebrity with only 21% of the celebrities female (4) compared to 79% male (15). Of their commercials, 69% are considered funny and 23% light hearted.
Doritos Super Bowl commercials are known for being super funny and very original and creative. Many of their best Super Bowl ads appear simple to produce as they bank on smart writing of situational comedy to deliver the laughs, like in their 2010 ad where a kid shows mom's boyfriend who is really boss or in 2011 when a coworker licks the finger of another coworker who just ate Doritos just so he could get the nacho cheese dust taste, which he calls 'the best part'. 2014's 'Time Machine' is a classic not to be missed and never look past watching 'Goat 4 Sale' from 2013. Doritos likes comedy and that's where they shine best during the big game and they also have a knack for landing huge celebrities and pop culture icons in their ads.