Forty-three Disney Super Bowl commercials aired from 2020 to 1998 featuring 79 celebrities -- the latest being Scarlett Johansson in 2020 when she was 35 years old. 72% of their Super Bowl ads feature at least one celebrity with only 19% of the celebrities female (15) compared to 81% male (64). Of their commercials, 40% are considered exciting and 26% suspenseful.
Disney has been adored by folks both young and old for almost a century. The company has a knack for always evolving with the times, and pushing the envelope of what entertainment can be. It's only natural for them to put in a promotional spot or two in the Super Bowl. Why not? It gives the fans of both, something else exciting to look forward to after the game is over. Disney magic is everywhere, apparently.