Coca-Cola aired 28 Super Bowl commercials from 2020 to 1980 featuring 6 celebrities -- most recently Martin Scorsese in 2020 when he was 77 years old. 11% of their Super Bowl ads feature at least one celebrity with no female celebrities featured in any commercial. Of their commercials, 46% are considered heartwarming and 39% light hearted.
Coca-Cola has been airing Super Bowl commercials going further back to 'Mean Joe Greene' in 1979, all the way up to current day. Their very first and possibly most iconic ad is 'Mean Joe Greene'. They're well known for featuring adorable polar bears doing whatever it takes to get a sip of ice cold Coca-Cola. More recently they've featured more inspirational and heart warming messages like 'Make it Happy' and 'The Wonder of Us'.