Since 1994
 Industry: Online Retailers

7 Amazon Super Bowl Ads

Displaying 7 Ads
Amazon Alexa display booth showcasing the Echo and Dot voice assistants. Amazon Alexa display booth showcasing the Echo and Dot voice assistants. By: Raysonho
Seven Amazon Super Bowl commercials aired from 2020 to 2016 featuring 21 celebrities -- the latest being Ellen DeGeneres in 2020 when she was 62 years old. 86% of their Super Bowl ads feature at least one celebrity with a ratio of 67% male (14) to 33% female (7). Of their commercials, 43% are considered funny and 29% dramatic.

Amazon is a relative newcomer to the Super Bowl commercial marketplace but they have done a great job of making their presence felt quick. Amazon tends to buy longer ad time than the traditional 30 second ad when it comes to showcasing their actual products and brands like the Amazon Alexa voice assistant. And those ads tend to come packed with celebrities. Otherwise you get ads previewing their upcoming Amazon Prime offerings.
Popular Moods: Funny (43%) Dramatic (29%)
Celebrities: 21 Appearances in 6 of 7 Ads (86%) - 9 Actors, 1 Athlete, 3 Musicians, 2 Comedians, 2 TV Personalities, 1 Model
Most Recent Celeb: Ellen DeGeneres (Age 62 in 2020) Youngest Celeb: Cardi B (Age 25 in 2018) Oldest: Anthony Hopkins (Age 80 in 2018)