Kia Seltos - Tough Never Quits Super Bowl Commercial (2020)

Josh Jacobs drives his younger self to football practice. He wonders what he'd tell him. He'd tell him that it's gonna be hard growing up homeless, but you've gotta believe in yourself. "Be tougher than the world around you." He tells him as they pull up, "in that field, that's your proving ground. Push yourself to be someone, and I promise someday, you will."