Super Bowl Commercials Timeline All ads in order with game updates  
 
5:30:00 PM
NE 0 | ATL 0
Early Pre Game Show Coverage
 
 
6:00:00 PM
NE 0 | ATL 0
Main Pre Game Show Begins
 
 
6:19:21 PM
NE 0 | ATL 0
Game TV Coverage Begins
3 Commercials Played During Break
 
 
6:28:06 PM
NE 0 | ATL 0
Main Pre Game Show Ends
 
 
6:31:21 PM
  
Main Pre Game Show Ends
1 Commercial Played During Break
 
 
 
  
Game TV Coverage Begins
 
 
6:37:39 PM
NE 0 | ATL 0
Opening Kickoff. Let the Fun Begin!
 
 
6:44:45 PM
NE 0 | ATL 0
ATL Punt
3 Commercials Played During Break
 
 
6:53:41 PM
NE 0 | ATL 0
NE Punt
3 Commercials Played During Break
 
 
6:59:52 PM
NE 0 | ATL 0
ATL Punt
3 Commercials Played During Break
 
 
7:04:26 PM
NE 0 | ATL 0
1st Quarter Ends
 
 
7:07:53 PM
NE 0 | ATL 0
2nd Quarter Begins
 
 
7:08:53 PM
NE 0 | ATL 0
ATL Fumble Recovery
 
 
7:13:25 PM
NE 0 | ATL 0
NE Timeout
2 Commercials Played During Break
 
 
7:16:04 PM
NE 0 | ATL 7
ATL Rushing TD
 
 
7:27:53 PM
NE 0 | ATL 14
ATL Passing TD
 
 
7:44:36 PM
NE 0 | ATL 21
NE Interception return for TD
2 Commercials Played During Break
 
 
7:49:36 PM
NE 0 | ATL 21
Two Minute Warning
3 Commercials Played During Break
 
 
7:53:15 PM
NE 0 | ATL 21
Injury Timeout
2 Commercials Played During Break
 
 
8:02:01 PM
NE 3 | ATL 21
NE Field Goal Attempt Good
 
 
8:03:52 PM
NE 3 | ATL 21
2nd Quarter Ends
 
 
8:07:38 PM
NE 3 | ATL 21
Halftime Commentary
1 Commercial Played During Break
 
 
8:10:48 PM
NE 3 | ATL 21
Halftime Show TV Coverage Begins
 
 
8:26:46 PM
NE 3 | ATL 21
Halftime Show TV Coverage Ends
2 Commercials Played During Break
 
 
8:35:27 PM
NE 3 | ATL 21
2nd Half Kickoff
 
 
8:45:45 PM
NE 3 | ATL 21
NE Punt
 
 
8:53:18 PM
NE 3 | ATL 28
ATL Passing TD
 
 
9:10:38 PM
NE 9 | ATL 28
NE Punt
3 Commercials Played During Break
 
 
9:18:04 PM
NE 9 | ATL 28
3rd Quarter Ends
1 Commercial Played During Break
 
 
9:28:35 PM
NE 12 | ATL 28
NE Field Goal Attempt Good
 
 
9:31:30 PM
NE 12 | ATL 28
NE Kickoff
1 Commercial Played During Break
 
 
9:35:28 PM
NE 12 | ATL 28
Injury Timeout
2 Commercials Played During Break
 
 
9:41:28 PM
NE 20 | ATL 28
NE Passing TD
1 Commercial Played During Break
 
 
10:01:01 PM
NE 20 | ATL 28
Two Minute Warning
3 Commercials Played During Break
 
 
10:05:05 PM
NE 28 | ATL 28
NE Rushing TD
 
 
10:13:45 PM
NE 28 | ATL 28
4th Quarter Ends. Overtime is Next.
2 Commercials Played During Break
 
 
10:24:43 PM
NE 34 | ATL 28
NE Rushing TD
2 Commercials Played During Break
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